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Just like our yachts, our story is based around friends, family and the water. Our craft, calling and passion are the common threads woven throughout not only the products we build, but also our relationships with our dealer network, vendor partners and ultimately, our customers.


Over 60 years ago, Tiara embarked on a voyage to create the finest yachts in the world, made in the U.S.A. It began with Leon Slikkers when he founded Slick Craft in 1955. Since then, the evolution of our designs, technology and manufacturing have evolved with the needs and desires of our customers.

Tiara Yachts Earns Marine Industry CSI Award For 15th Consecutive Year

Holland, Mich., (March 15, 2023) – Tiara Yachts, a family-owned manufacturer of American-made luxury watercrafts, announced today it has earned the 2022 Marine Industry Customer Satisfaction Index (CSI) Award from the National Marine Manufacturers Association (NMMA). This marks Tiara’s 15th consecutive year receiving the award, which recognizes the brand for its outstanding customer satisfaction. Winners were announced at the Discover Boating® Miami International Boat Show® during the Industry Breakfast hosted by the NMMA. Tiara Yachts was recognized in two categories. In addition to its recognition among its peers in the Fiberglass Outboard Boats category, Tiara Yachts was the only manufacturer to be recognized in the Inboard Express Cruiser Boats category. “The NMMA has created the gold standard for high-quality watercraft manufacturing, and the CSI Award is an incredible accomplishment for companies in the industry to achieve,” said Tom Slikkers, CEO and President of Tiara Yachts. “We are proud to celebrate this recognition for our 15th consecutive year and look forward to continuing to provide industry-leading products for our customers.” The Marine Industry CSI Awards honor boat and engine manufacturers who have achieved the highest level of customer contentment, as voted on by customers. Manufacturers must reach an independently measured standard of excellence in customer satisfaction of 90 percent or higher based on data collected from surveying those who have purchased a new boat or engine in past calendar year to be eligible for the award.

Tiara Yachts Announces Dealer Partnership With Yamaha Marine Center Of Jacksonville

HOLLAND, Mich. – Tiara Yachts, family-owned manufacturer of American-made luxury watercrafts, is pleased to announce the latest addition to its dealer network, Yamaha Marine Center Of Jacksonville in Orange Park, Florida. Yamaha Marine Center serves the greater Jacksonville area, continuing Tiara’s expansion in the Florida boating and yachting market. “The noticeable dedication to productive and sincere customer service made the decision to partner with Yamaha Marine Center of Jacksonville an easy one for our team,” said Sue Kane, Business Development Manager at Tiara Yachts. “Tiara Yachts shares similar values, keeping exceptional service and our passion for the marine industry at the helm of every interaction.” Located just south of the metropolitan area, Yamaha Marine Center of Jacksonville focuses on providing excellent assistance and helping to create memorable experiences for their customers. The dealership is also in the process of a major renovation to its sales and services facility, which after its completion in early 2023 will be one of the finest in the Southeast region. “We take every detail into consideration when partnering with new manufacturers, and we are proud to now offer the Tiara Yachts line at our dealership,” said Don Passell, Owner of Yamaha Marine Center of Jacksonville. “The loyal connections that Tiara strives to make with its customers runs parallel with the kind of trustworthy position we take in our local marine community.” Tiara Yachts has a strong dealer network consisting of 21 domestic dealers and nine international dealers, offering the Tiara Yachts lineup of nearly a dozen luxury yachts at multiple locations. Yamaha Marine Center of Jacksonville is located at 1515 Wells Rd, Orange Park, Florida. Learn more at Yamahamarinejax.Com.

2022 Model Year Top Dealers And Salespeople Awards Announced

August 23, 2022 Holland, Mich. - Tiara Yachts, a family-owned manufacturer of American-made luxury watercrafts, recognized its top-performing dealers and salespeople for the 2022 Model Year. The winners’ accomplishments are a result of their dedication to excellence and the customer experience. “Our dealers and salespeople play an integral role in our industry, and we are extremely proud to recognize them for their contributions to the Tiara Yachts brand,” said Dave O’Connell, Vice President of Sales and Marketing at Tiara Yachts. “We thank each of them for their hard work and dedication during the 2022 Model Year.” Tiara Yachts Top Retail Sales (Domestic) 1. Apex Marine (tied) 2. Ocean Blue Yacht Sales (tied) 3. Quality Boats 4. SkipperBud’s Tiara Yachts Top Retail Sales (International) 1. Maspor Marine Tiara Yachts Top Salesperson 1. Rudy Garcia of Apex Marine (Platinum Award Level) 2. Tom Jones of Hampton Watercraft & Marine (Platinum Award Level) 3. Jose Rodriguez of Boat Management (Platinum Award Level) In addition, Tiara Yachts also recognizes dealers who achieved top marks in customer satisfaction for both Sales and Service. CSI Achievement (in Customer Satisfaction for Sales and Service) • Hampton Watercraft & Marine • Walstrom Marine • Comstock Yacht Sales For more information about Tiara Yachts, its award-winning dealers or the upcoming launch of the EX 60, the largest inboard model Tiara Yachts has ever built, visit About Tiara Yachts Tiara Yachts, headquartered in Holland, Michigan, is one of the oldest privately held boat manufacturers in the United States. The Tiara Yachts model line includes inboard vessels from 39 to 60 feet in the Coupe and EX lines. Outboard powered Tiara Yachts models range from 34 to 48 feet in three distinct Series: Luxury Sport (LS), Luxury Crossover (LX), and Luxury Express (LE). For more information, please visit

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